Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

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Social Trading Platforms: Community-driven Strategies For Los Angeles Traders – Social media facilitates the sharing of ideas and information through virtual networks. From Facebook and Instagram to X Platform (formerly Twitter) and YouTube, social media covers a wide universe of applications and platforms that allow users to share content, interact online and build communities. More than 4.7 billion people use social media, equivalent to approximately 60% of the world’s population.

Today, social media messaging apps and platforms are the most used sites worldwide. In early 2023, 94.8% of users accessed chat and messaging apps and websites, closely followed by social platforms at 94.6% of users. Search engine websites were next, with 81.8% of users accessing them.

Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

Social media originated as a way to communicate with friends and family, but soon expanded to serve many purposes. In 2004, MySpace was the first network to reach one million monthly active users.

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Social media participation exploded in the years that followed with the entry of Facebook and X platform. Businesses have gravitated to these platforms to reach an audience instantly on a global scale.

Global users spent an average of 2.24 hours per day on social networks in 2020, the highest of almost any media type.

According to Global Web Index, 46% of Internet users worldwide get their news through social media platforms. This compares to 40% of users who view news on websites. Gen Z and Millennials were most likely to view news on social media sites versus other generations.

Social media plays a key role in businesses’ marketing strategies given the sheer amount of time individuals spend on social platforms and apps every day. At the same time, social media is an ever-changing field. New apps like TikTok, Signal and Clubhouse have joined the ranks of established social networks like Facebook, YouTube, X platform and Instagram.

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Social media platforms can be categorized according to the interests of their users and their purposes. There are platforms that appeal to video game players, social gamers, video sharers, professional business networks, virtual worlds, review platforms, and more.

People use various social media applications to network for career opportunities, to find others around the world with like-minded interests and to share their political views. Entertainers and politicians use social media to connect with voters and constituents.

For businesses, social media has become a key tool. Companies use the platforms to find and connect with customers, drive sales through advertising and promotions, measure consumer trends, and offer customer service or support.

Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

Social media’s ability to gather information helps businesses refine their marketing campaigns and conduct market research. It helps companies promote products and services as it enables the distribution of targeted, timely and exclusive sales and coupons to potential customers. Furthermore, social media can help build customer relationships through loyalty programs linked to social media.

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Social media platforms allow people to access information in real time, to connect and to find niche communities. It has helped many individuals find common ground with others online, making the world seem more connected and within reach.

On the other hand, social media tends to spread disinformation, create polarization and even cause harmful psychological effects.

Yet, according to a 2019 survey by Pew Research Center, people’s use of social media is correlated with more friends and more diverse personal networks, especially within emerging economies. For 80% of teens, social media allows them to feel more connected to peers, according to a 2022 Pew Research Center survey of American teens ages 13 to 17. Overall, one in three said social media ‘ had a mostly positive effect on them, while 59% said it had neither a positive nor a negative effect.

Businesses also use social media marketing to target their consumers, build a loyal fan base and create a culture behind their brands. According to Facebook, more than 200 million small businesses use their platform for marketing purposes. Separately, 90% of marketers say they use Facebook for promotion.

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In 2022, social media and search ad spending accounted for approximately 55% of overall ad spending worldwide. It is also the fastest growing category across advertising channels.

Facebook is the largest social media platform in the world with 2.96 billion users. Here are the figures for the most popular social media sites as of January 2023:

Interestingly, two websites most famous in the US, X platform and Pinterest, do not make the top 10 list worldwide. X platform is 14th, with 556 million users worldwide, while Pinterest is 15th with 445 million users.

Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

Social media helps people stay in touch with friends and extended family and expand their personal networks to include people with similar interests.

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Some people use social media for professional networking and to find career opportunities. Many use it to connect with people who have similar interests and to share their own thoughts, personal updates and insights.

The types of social media can be broken down in many ways, but are mostly divided into six categories. These include social networking, bookmarking, social news, media sharing, microblogging and online forum sites.

Globally, the top 10 social media apps are Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Facebook Messenger, Douyin, Telegram and Snapchat. (Douyin is China’s most popular video-sharing app.)

Social media marketing is the use of social networks as a sales and marketing tool. Companies with products to promote can go beyond display ads to build an online presence and connect directly with their customers.

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Social media marketing has opened up opportunities for local businesses to reach out to their customers without spending a fortune on ad placement.

Social media has reshaped our lives, capturing over 4.7 billion users worldwide and counting. Whether or not each platform appeals to you personally, it provides a gateway for people and brands to connect across different interests and communities.

From a business marketing perspective, it provides an essential way to promote to a large audience, target customers and encourage them to ultimately make a purchase.

Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

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Social trading platforms allow private investors to share information, from discussing investment ideas to copying the trades of more experienced investors.

Social Trading Platforms: Community-driven Strategies For Los Angeles Traders

Social trading made headlines in the pandemic when investors snapped up institutional short sellers of shares in GameStop, an American video game retailer. Using social media platforms like Reddit, investors launched a coordinated buying spree of the company’s stock to drive up the price and cause significant losses for the hedge funds holding short positions.

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Due to a growing appetite among investors to share opinions, several trading platforms have added social trading features to their core product offering. However, with a range of options now available, it can be daunting for investors to choose the platform that best suits their social trading needs.

To help with this, we have reviewed a number of platforms that offer social trading, dealing fees, the choice of investments and the social trading features offered.

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